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Addicted to Sheep has 3 main characters: the people, the sheep and the landscape. Meet some of them. First, the Hutchinson family who allowed us into their lives for over 18 months of filming.






We also got to know a few of their colleagues and filmed at a wide range of locations.

John, Tom’s shearing partner

John, the sheep scanner

The School Children

The School Children

The Swaledale sheep has proved itself to be a bold hardy sheep, well fitted to endure the hardships of exposed and hard lying situations. The Hutchinsons are passionate about breeding, showing and selling the very best sheep.  As Tom says, it can be an addiction to try and breed the best. Find out more about what makes Swaledale Sheep special.

Addicted to Sheep, Follow Us

Upper Teesdale

Capturing a sense of place in sound as well as vision is something we strive for.  We’ve recently had the pleasure of working with two ‘special’ contributors. It’s been a very rewarding experience for our team and we’ve learnt a lot.  Meet Chris and James.

Additional Sound, Chris Watson

Chris Watson, one of the world’s leading recorders of wildlife and natural phenomena.  His television work includes many programmes in the David Attenborough ‘Life’ series including ‘The Life of Birds’ which won a BAFTA Award for ‘Best Factual Sound’ in 1996. More recently Chris was the location sound recordist with David Attenborough on the BBC’s series ‘Frozen Planet’ which won a BAFTA Award for ‘Best Factual Sound’ (2012).  Chris has provided us with additional sounds specific to our location and advised us on issues relating to sound design.

Composer, James Burrell

James Burrell is a London based composer, songwriter and music producer, specialising in children’s television, feature documentary films and the development of recording artists.  His track record, particular empathy with our film and his sensitive approach towards bespoke composition for the moving image attracted us to work with him.  It’s the first time we’ve worked with a composer.

The Addicted to Sheep team have been working hard for a long time.   It’s time to introduce ourselves.

Directed & Filmed by Magali Pettier

Magali Pettier Director of Addicted to Sheep

I’m a farmer’s daughter, originally from Brittany but have lived in the UK for over 14 years.  I’ve worked in the industry for over a decade but Addicted to Sheep is my debut feature and has been a passion project.  I filmed for 18 months, mostly self-funded to make sure the day-to-day reality of farming and being brought up on a farm were as authentic as possible.  No big crew, just me.  I’ve discussed my motivation and approach to making this film in our press pack Q&A which you can read hereFavourite Documentary The Story of the Weeping Camel by Byambasuren Davaa and Luigi Falorni.

Co-Produced by Jan Cawood

Jan Cawood, Co-Producer of Addicted to Sheep

I’m a film-maker who loves a beautifully shot story.  When I first saw the turkeys hung up on the wall I was hooked!  I’ve got a film history/marketing background and know good things when I see them.  It’s been a pleasure getting to reach out to funders and audiences and being involved in shaping the film too.  We have high hopes for Addicted to Sheep and aim to screen at high profile film festivals in 2014/15.   Favourite Documentary Grey Gardens by the Maysles Brothers.

Editor, Matt Dennis

Matt Dennis Editor of Addicted to Sheep

After completing a degree in Fine Art, I began splicing film at the BBC many years ago.   I’ve cut lots of films over the years but real storytelling is something which is a collaborative process.   It’s like moulding clay, you get a shape and begin to build it up in an intuitive way.  Since watching the footage I’ve also taken up dry stone walling! Favourite Documentary Etre et Avoir by Nicolas Philibert.

We’ve also recently had the pleasure of working with two very ‘Special’ Contributors. More about them coming soon.


Addicted to Sheep

Stats, Structure and Seasons

So much has happened we’ve kept a log of our approach so far.


33 days observational filming over the course of 18 months. 62 hours of footage to view and notes made over the course of 2012/13.  We’ve also edited trailers, pitched for funding and developed our website and reached out to our audience in between.


We’ve logged the footage which means we know where everything is – every cough, sniff and dog bark!  We’ve even transcribed the formal and informal interviews (about 15 hrs in all) so it’s easy to find what we most like.  We have one major lever arch file jammed full of notes to refer back to.

Our approach

Winters in Upper Teesdale can be long and it feels the same in the footage.  We’ve chosen to follow the four seasons largely because we want to tell the story of the sheep as well as the family and wider community.  It’s hard to go from lambing to shearing if you don’t follow a seasonal order.

We’ve chosen to tell the story from the children’s POV as much as the adults.  Our family are at the centre but the wider community are interwoven throughout.  The 15 pupils who attend one of the remotest schools in England are key to sharing the child’s POV.  We learn from the children as much as the adults which give the film more depth.

The seasonal order, the mix of adult and child’s POV and the story of the sheep makes for a very interconnected edit.  Each dependent upon the other.


Mainly observational, small details speaking louder than words.  We see the family at home on the farm, at auction sales, the children at school.  We also meet people beyond the family, those who come to the farm and those in the wider community – at the annual community show and so forth. Filmed within the North Pennines, an Area of Outstanding Natural Beauty the interdependency of landscape, animals and people are obvious throughout.

The rough cut

From 62 hours we’ve now edited all the daily rushes and gone through a series of scene selections.  From a 12 hour timeline of favourites we’ve gone down to 4 hours then built up the themes we want to share into a 2 hour rough assembly.  The story begins in winter and ends in the autumn.  So far it’s looking and feeling like a film.  It’s exciting!


It’s a great feeling. We’ve reached our goal. And now, with a wave of goodwill towards our film, and the edit in front of us, will you please help us imagine an even more successful campaign? If you wanted to be part of it but haven’t had the chance to yet, you still can!

Post-production isn’t the final step in making a film. After the film is made, there are still festival submissions to pay for, legal, distribution and promotional costs to name but a few. Our post-production budget was small and largely based on a lot of good will from our small team who have all put their heart and soul into the film. If we can achieve a higher goal in this campaign right now, that just means a finished film without seeking out other funds further down the line. It means we could share the finished film with the participants who have waited 4 years to see it sooner. It also means we could submit Addicted to Sheep to international film festivals with the care and attention it deserves, to give it the best chance to reach its audience worldwide.

There is a fine balance between asking too much or too little when running a crowd-funding campaign and we felt a £7,000 target was attainable, but we always thought we would need more funding later in order to meet the final costs. So, if you want to be part of our journey and can still help us that would be really great.

Even if you can only donate after our 30th of April deadline, you will still be able to do so as we have run the campaign from our own donate page on the Addicted to Sheep website and will keep our support page open for a while longer while we are editing the final film.

With about 8 weeks of post-production in front of us, we aim to complete the film by July 2014. We’ll be posting weekly ‘tales from the edit’  so please keep checking on our progress and sign up for the Addicted to Sheep’ newsletter on our home page to make sure you don’t miss anything.  It would be really great if you could join us as we want you stay on our film-making journey all the way to the big screen!


We set out to raise £7K to complete our first indie feature-length documentary, Addicted to Sheep 2 weeks ago. With a three week campaign in mind, all from our own website to minimise admin fees, it’s been a steep learning curve, fun and frantic at times. We’re now moving into the final week and have learnt a lot! It’s about building an audience as much as raising the funds. Reaching out and raising awareness. Listening too.

There’s still time to be part of this very special film. Find out how you can be involved by visiting our donate page

4 years in the making, we’ve achieved more than we ever thought possible, but we now need your HELP to finish the film………………….. Please Watch, Pledge and Share

Find out what motivates a farmer’s daughter from Brittany to spend 18 months filming in all weathers high up in the North Pennines.   We warmly invite you to hear more about the Director’s very personal film-making journey in this short message from Magali Pettier.  We think you will like it.

Director of Addicted to Sheep Filming

For more information about our crowd-funding campaign, you can read our Newsletter: We invite you to be part of something special here.

With our first UK Indie feature doc in post-production it was great timing to join in the inaugural webinar by Zebra Zimmerman of Women Make Movies on How to Navigate the International Festival Circuit.

Two hours and a half hours later and armed with a follow-up email package we’ve saved weeks of research and sleepless nights all from the comfort of my lap-top and armchair! To summarize here’s what we have taken away from it.

1- Define your Goals
Every film-maker and film are intrinsically connected. Research the market and do your best for both in order to grow a profile, reach an audience and develop the relationships that will allow your film and career to sustain.

2- Create your Strategy
Create a watch list of festivals / Start with the A+++ festivals like Sundance and track back to create your own wish list. Premiere status is important so make sure you start with World, then International and Regional. It’s hard to do it in reverse.

3- Research is ‘Queen’
Look at genres, categories and types of festivals that best suit your film. Dig deep and read the Programmer’s and Jury profiles. Get specific and knowledgeable and try find the perfect ‘fit’. Look at what has been successful before and track the journey of similar films.

4- Timing is everything
You have 18 months to maximize your launch options. About two thirds of Festival programmes are filled before submissions are reviewed. Start early or better still, get someone to recommend your film on your behalf.

5- Get the right ‘mix’
Premiere status matters, it’s your launch pad so don’t give it away. Check the guidelines and prioritize submissions in the order and status of your best ‘fit’ preference.

6- Slow burn or a Bird in the hand?
If you are approached to screen your film locally – call it a ‘sneak’ preview rather than a premiere. Otherwise take your time and work through your strategy.

7- Watch and Learn
Get to know programmers and successful films and track their journey and see what works. Ask for advice, support and recommendations along the way. Treat it as an opportunity to develop support and connections for the long-term.

8- Ask what a Festival can do for you?
It’s a two way process so be selective and make sure you get what you need to reach your goals. If you aren’t selected ask for feedback to trusted contacts and make adjustments to your approach.

9- Making a submission
Prepare quality marketing materials – photos or graphics that capture the story and catch your eye go in the catalogue. See Festival catalogues and tailor submissions for the end user.

10- Make it easy to promote
Once you are successful other festivals are likely to invite you to screen. Make sure your online content is up-to-date and everything you need in terms of press pack, trailer, poster (vertical is best) and a good Facebook page is ready to go.

So, finding the right ‘fit’ between film and marketplace is key. A blanket approach won’t work.

We hope to see you all with our film ‘Addicted to Sheep’ on the festival circuit somewhere in 2014. Hope you enjoy the journey too!


It’s no surprise that Britain, once theworkshop of the world’, has a proud heritage of satisfying the needs of consumers. Whether bespoke or mass produced, there’s still something wonderful about seeing things being made in a digital world of ones and zeros.


Feature on short documentary about Barbour wax jackets ‘A Jacket for Life’

Capturing this seemingly hidden world is too tempting a prospect for most film-makers including us and so we are delighted that sister-mag, a great new digital magazine is celebrating ‘craftsmanship’ in their latest edition.  The Berlin based magazine explore what attracts us to document people making things, in our case, at Barbour South Shields, UK.

If you are interested in British Manufacturing, one upcoming project well worth following is by 10 Magnum photographers for the wonderful Multistory team. The largely untold story of British manufacturing+industry through the lens of the world’s greatest photographers.  I can’t wait to see the results.

We’ve been overwhelmed by the wonderful feedback we’ve had for our film ‘A Jacket for Life’. From creative agencies that have enjoyed the intimate storytelling to people who now feel proud to wear, or even go out and buy a Barbour we seem to have inspired a lot of online talk about the things we most value.

We’re now sharing a few quotes here, alongside links to other blogs so that you can read some of the reviews in full.

Portable TV – Hopelessly Devoted

Magali Pettier and Jan Cawood of Tin Man Films fully understand that the primary purpose of a film is to tell a story, but they venture one step further as they specialize in teasing out the heart and soul of their subject matter with intimate narratives.

the heart and soul of their subject matter with intimate narratives.

Steven Hurley

This is what branded content should be all about, brilliant work, great story telling.

Volume.1. Brooklyn Things that are simplest last a long time

I guess there’s no better time than your lunch break to sit and watch what is basically the quaintest thing you will see all week.

Unabashedly Prep blogger F E Castleberry

A great video. A Jacket for Life, showcases the 30-year love affairs several Barbour owners have with their jackets—revealing why those relationships last longer than many marriages.

F E Castleberry

Brilliant video! I’ve owned a Barbour since the early 80s it’s so true about the Barbour Jacket! Worth the investment!

Sue Newton, Global PR and Sponsorship Manager, Barbour

Magali Pettier and Tin Man Films have managed to portray the pleasure and the comfort, both physical and emotional, that a Barbour jacket can give to its wearer. We’re very proud of this legacy and the intimate nature of the experience that our wax jackets give to our customers. We feel that this film not only captures the essence of this, but also celebrates the lives of real people in a very subtle and wonderful way.

Now enjoy watching the film!