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We set out to raise £7K to complete our first indie feature-length documentary, Addicted to Sheep 2 weeks ago. With a three week campaign in mind, all from our own website to minimise admin fees, it’s been a steep learning curve, fun and frantic at times. We’re now moving into the final week and have learnt a lot! It’s about building an audience as much as raising the funds. Reaching out and raising awareness. Listening too.

There’s still time to be part of this very special film. Find out how you can be involved by visiting our donate page

4 years in the making, we’ve achieved more than we ever thought possible, but we now need your HELP to finish the film………………….. Please Watch, Pledge and Share

Find out what motivates a farmer’s daughter from Brittany to spend 18 months filming in all weathers high up in the North Pennines.   We warmly invite you to hear more about the Director’s very personal film-making journey in this short message from Magali Pettier.  We think you will like it.

Director of Addicted to Sheep Filming

For more information about our crowd-funding campaign, you can read our Newsletter: We invite you to be part of something special here.

With our first UK Indie feature doc in post-production it was great timing to join in the inaugural webinar by Zebra Zimmerman of Women Make Movies on How to Navigate the International Festival Circuit.

Two hours and a half hours later and armed with a follow-up email package we’ve saved weeks of research and sleepless nights all from the comfort of my lap-top and armchair! To summarize here’s what we have taken away from it.

1- Define your Goals
Every film-maker and film are intrinsically connected. Research the market and do your best for both in order to grow a profile, reach an audience and develop the relationships that will allow your film and career to sustain.

2- Create your Strategy
Create a watch list of festivals / Start with the A+++ festivals like Sundance and track back to create your own wish list. Premiere status is important so make sure you start with World, then International and Regional. It’s hard to do it in reverse.

3- Research is ‘Queen’
Look at genres, categories and types of festivals that best suit your film. Dig deep and read the Programmer’s and Jury profiles. Get specific and knowledgeable and try find the perfect ‘fit’. Look at what has been successful before and track the journey of similar films.

4- Timing is everything
You have 18 months to maximize your launch options. About two thirds of Festival programmes are filled before submissions are reviewed. Start early or better still, get someone to recommend your film on your behalf.

5- Get the right ‘mix’
Premiere status matters, it’s your launch pad so don’t give it away. Check the guidelines and prioritize submissions in the order and status of your best ‘fit’ preference.

6- Slow burn or a Bird in the hand?
If you are approached to screen your film locally – call it a ‘sneak’ preview rather than a premiere. Otherwise take your time and work through your strategy.

7- Watch and Learn
Get to know programmers and successful films and track their journey and see what works. Ask for advice, support and recommendations along the way. Treat it as an opportunity to develop support and connections for the long-term.

8- Ask what a Festival can do for you?
It’s a two way process so be selective and make sure you get what you need to reach your goals. If you aren’t selected ask for feedback to trusted contacts and make adjustments to your approach.

9- Making a submission
Prepare quality marketing materials – photos or graphics that capture the story and catch your eye go in the catalogue. See Festival catalogues and tailor submissions for the end user.

10- Make it easy to promote
Once you are successful other festivals are likely to invite you to screen. Make sure your online content is up-to-date and everything you need in terms of press pack, trailer, poster (vertical is best) and a good Facebook page is ready to go.

So, finding the right ‘fit’ between film and marketplace is key. A blanket approach won’t work.

We hope to see you all with our film ‘Addicted to Sheep’ on the festival circuit somewhere in 2014. Hope you enjoy the journey too!


It’s no surprise that Britain, once theworkshop of the world’, has a proud heritage of satisfying the needs of consumers. Whether bespoke or mass produced, there’s still something wonderful about seeing things being made in a digital world of ones and zeros.


Feature on short documentary about Barbour wax jackets ‘A Jacket for Life’

Capturing this seemingly hidden world is too tempting a prospect for most film-makers including us and so we are delighted that sister-mag, a great new digital magazine is celebrating ‘craftsmanship’ in their latest edition.  The Berlin based magazine explore what attracts us to document people making things, in our case, at Barbour South Shields, UK.

If you are interested in British Manufacturing, one upcoming project well worth following is by 10 Magnum photographers for the wonderful Multistory team. The largely untold story of British manufacturing+industry through the lens of the world’s greatest photographers.  I can’t wait to see the results.

We’ve been overwhelmed by the wonderful feedback we’ve had for our film ‘A Jacket for Life’. From creative agencies that have enjoyed the intimate storytelling to people who now feel proud to wear, or even go out and buy a Barbour we seem to have inspired a lot of online talk about the things we most value.

We’re now sharing a few quotes here, alongside links to other blogs so that you can read some of the reviews in full.

Portable TV – Hopelessly Devoted

Magali Pettier and Jan Cawood of Tin Man Films fully understand that the primary purpose of a film is to tell a story, but they venture one step further as they specialize in teasing out the heart and soul of their subject matter with intimate narratives.

the heart and soul of their subject matter with intimate narratives.

Steven Hurley

This is what branded content should be all about, brilliant work, great story telling.

Volume.1. Brooklyn Things that are simplest last a long time

I guess there’s no better time than your lunch break to sit and watch what is basically the quaintest thing you will see all week.

Unabashedly Prep blogger F E Castleberry

A great video. A Jacket for Life, showcases the 30-year love affairs several Barbour owners have with their jackets—revealing why those relationships last longer than many marriages.

F E Castleberry

Brilliant video! I’ve owned a Barbour since the early 80s it’s so true about the Barbour Jacket! Worth the investment!

Sue Newton, Global PR and Sponsorship Manager, Barbour

Magali Pettier and Tin Man Films have managed to portray the pleasure and the comfort, both physical and emotional, that a Barbour jacket can give to its wearer. We’re very proud of this legacy and the intimate nature of the experience that our wax jackets give to our customers. We feel that this film not only captures the essence of this, but also celebrates the lives of real people in a very subtle and wonderful way.

Now enjoy watching the film!


Here is a really nice website helping you to avoid making major mistakes when making your films.

For instance, most film budgets will include actors, dancers, camera operators, gear…. but when it comes to marketing, there is very little.

So first lesson, if you budget for your film, include a decent fee for marketing.

Look here for endless tips:


There’s a texture to the wearing of the jackets – a sensory feeling our three owners talked about– so we wanted that to come out in the location, mood and texture of the film.


We also loved the factory sounds, the contrast between factory and landscape, the production versus to weather and so focused on that to add an extra dimension.


We hope it’s a ‘seamless ‘ edit that weaves together our particular story. Watch our film ‘A Jacket for Life’ on our Vimeo channel.

You can also view it here.

We have recently had the pleasure of filming a day in the life of Rick Pooley, a designer, creator and restorer of stained glass based in Newcastle-upon-Tyne.

Ashfield Stained Glass: Rick preparing stained glass

Rick also offers customers the chance to design and help make their own glass panels too.
Ashfield Stained Glass: window with Rick's glass works

If you are in the region visit Rick in Newcastle at his Ashfield Glass workshop.

Ashfield Stained Glass: close-up of Rick soldering glass

He’s the sort of man who will have the kettle on for you.

Ashfield Stained Glass: window with some of Rick's work

In this documentary we gain an insight into his work and find out how his passion for glass turned a hobby into a new career.

We have now finished editing so view the film on our Vimeo Channel.

You can also view it here.

Barbour jackets are beautiful and functional but you never really know who wears them.

South Shields Beach, by Beacon Lighthouse

Our location filming included some beautiful British landscapes from the South Shields waterfront as the sun rose to a day on an allotment in Beverley and walking on Aldeburgh beach.

Aldeburgh Beach - Maggi Hambling's Scallop Shell

The texture and tone of the locations are more than we hoped for and create a lovely mood for our quintessentially British story as did our Barbour owners Paul, Thea and Carole.

Beverley - Rapeseed Flowers Field

One of Barbour’s new retro lining fabrics was based on what the Customer Services team had found in jacket pockets over the years when they came in for repair. The contents hinted at customer lifestyles – from dog biscuits to toy cars, party poppers to plane tickets.

Photo of Barbour Inside Jacket Lining

Over a period of weeks we’ve come to know a lot more about Barbour and it’s customers.

To find out more about the relationship between Barbour and its customers we spent a day with the Customer Services team and factory workers to see how Barbour wax jackets are made and repaired.

Visiting Barbour’s Simonside Factory at South Shields

There’s a great atmosphere of people who know what they are doing at Barbour’s South Shields factory. About 14,000 jackets are repaired, reproofed or altered by the Customer Services team of 11 people each year and demand seems to be growing. It’s an intimate relationship watching one operator like Denise trying to ‘get inside the jacket without anyone knowing you’ve been in it’ and a lifetime of experience which allows colleagues to bring them back to life.

Barbour Repair Department

On the factory floor it takes over 40 pair of hands to produce one new jacket. The process starts in the cutting room, with rolls of 55 metre long waxed cotton, which are cut into 4.6m lengths. Each length makes three jackets. With over 150 people on the factory floor dedicating time to each part of the process there’s a rhythm and sound which appeals to us as film-makers. It’s also a feast for the eyes.

Barbour South Shields Factory Floor